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Bayesian Filters  

Bayesian Filters   by Debbie Hamstead

A common problem with filters is the fact that they are

a one-size-fits all solution to SPAM. The rules are concrete

and only change based on input from updates from the Anti-spam

service.

SPAM changes too quickly to make that method effective.

Additionally, what is SPAM to you may not be to someone else.

That is where Bayesian filters come in.

They are very effective at eliminating SPAM and have

very low false-positive rates for their users.

Bayesian filters are based on Bayesian logic, a branch

of logic named for Thomas Bayes, an eighteenth century

Mathematician.

This type of logic applies to decision making by

determining the probability of a certain event based on the

history of past events.

Using this as a model seemed a logical step for SPAM

filtering. If you can predict what SPAM will look like now

based on what is has looked like in the past, you are halfway to

the solution.

To finish solving the problem, Bayesian filters were

developed to be dynamic and continue to be effective as the SPAM

changes.

Bayesian filters are content based. They look for

characteristics in each email that you receive and calculate the

probability of it actually being SPAM.

These characteristics are generally words in the content

and the header file information that each email contains. They

can also include common SPAM HTML code, word pairs, phrases, and

the location of a phrase in the body of the email.

Typical words in SPAM would be "Free" and "Win", while

"humility" would probably not appear. The filter begins with a

50% neutral score for the email, and then adds points for SPAM

characteristics.

Likewise, deductions are made for non-SPAM characteristics

present. The total score is calculated and then action is taken

based on its likelihood of being SPAM.

The filter does not assume that all arriving email is

bad, rather that all email is neutral and should be considered

equally.

Bayesian filters are better than traditional content

scoring filters in that they are trained by you to recognize

your email.

A doctor, for example, might have many emails

legitimately using the word "Viagra". A traditional content

scoring filter would probably shoot that email to the SPAM

folder, or delete it.

This would result in a high false-positive rate for the

doctor, even if you don't want Viagra emails. The filter will

build a list based on the doctors email use and corrections to

incorrectly marked email.

The initial training period may be a little time consuming,

but once complete offers a tailored solution to SPAM

control for each user.

In addition to protecting the good email, the filter makes

it difficult for Spammers to trick as every filter will have

individual requirements.

That being said, Spammers do have a few weapons in their

arsenal to attempt to circumvent Bayesian filters. The easiest

would be to create SPAM that looks like an everyday letter.

This would remove their ability to use typical marketing

techniques and so is not as likely with normal commercial email.

For the purveyors of fraud, however, this would be easier.

Spammers could also so weight a message with a common

good word, or distort the bad ones, that it becomes scored as

neutral or lower and get through.

Once correctly marked as SPAM by you, though, the filter

will adjust and not be fooled again. This automation and

ability of the software to grow as you and SPAM change over time

is key to the significance of these types of filters.

Widespread use of good Bayesian filters will not only

eliminate SPAM on your end, but would reduce the practice of

Spamming altogether. If they cannot get the mail through, they

are just wasting their time.




Debbie Hamstead is the webmaster of http://www.StompingOutSPAM.comOffering a comprehensive Quick Start Guide to keeping SPAM outof your inbox. She also manages http://www.nichesites4profit.com


Article Source: http://www.newarticlesdaily.com
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