•Successful websites don't set out to sell
by Glenn MurrayBy Glenn Murray - Copywriter *What are websites? Are they sales tools for vendors and service providers, or are they electronic guidance for potential customers? Put simply, are you selling or are you helping?Your answer to this question may determine the success of your website. So think carefully...How we define what a website is all depends on which side of the fence we're on. I suspect that most - if not all - vendors and service providers would say their website is a...
•Writing Helpful Help – A Minimalism Checklist
by: Glenn Murray
User documentation is all too often written by programmers for programmers. It tends to focus on the product’s features, rather than the user’s tasks. Generally, programmers aren’t in the ideal position to be writing user documentation. They’re too close to the bits and bytes, and they’re too far from the user. To them, what the product can do tends to be far more important than what the user can do with the product.
It’s a subtle – but vital – distinction. Research shows...
•Writing e-Newsletters – Tricks of the Trade
by: Glenn Murray
Follow 10 simple rules of thumb, and you’ll soon be writing great e-newsletters and reaping the rewards.
Company e-newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or establish your authority, or simply reach a wider market, an e-newsletter can do the job for you. You just have to make sure you write it right.
Television, radio, and print advertising are often too expensive for many businesses to...
•Engage Your Customer – Write About Benefits
by: Glenn Murray
Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?
I bet you said “Yes”. But are you sure you listed benefits? If you’ll bear with me for another 10 seconds, I’d like to test out a theory on you.
Recap your answers – maybe even write them down. Now list the 5 main things your business does. In other words, what are your 5 core services? What are the 5 core features of your product?
If your first list looks anything like your second,...
•Them’s The Breaks… Surfing Australia's NSW Central Coast
by: Glenn Murray
Surfing on the Central Coast is more a lifestyle than a pastime. And with 31 official beaches, it’s no surprise!
Buggeries, Half-tide Rocks, The Box, Catho, Ghosties, Moonie, Frazer, Gravelies, The Haven, Macs, Copa, North Avoca, Sharktower, the Pines, Avoca Point, Bushpig, The Bend, Littles, Pellos, Wambie, Shelly, North Shelly, Shelly Point, Forries, Norah Head, Bateau… the list goes on! And let’s not forget the infamous Crackneck… No prizes for guessing the origin of...
•10 Things You Should Expect From Your Website Copywriter
by: Glenn Murray
As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical.
But in such a relatively new field, customers are still coming to grips with what they can expect of their website copywriter. The question a lot of people are...
•No More Estate Agent Fees
by: Glenn Murray
Follow a few simple guidelines, and marketing your own home can be easy. And it will save you thousands.
The recent property boom has a lot of people thinking of selling. Unfortunately, the costs of selling can really eat into your profit. There’s nothing we can do about stamp duty, but one cost we can avoid is real estate agent fees. By selling your house yourself rather than paying a real estate agent, you can save you around $20,000 on a $500,000 sale.
So what’s involved...
•35% Revenue Increase… from Your Website!
by: Glenn Murray
2 Golden Rules for an Engaging Website
35% of visitors fail to achieve their goal when they visit company websites! By following 2 simple rules, you can increase your web-derived revenue by 1/3 or more!
Renowned website usability researcher, Jakob Nielsen, today (Nov 24) published results of his latest study. His test subjects used 139 websites. On average, they failed to find what they were looking for 35% of the time. Shockingly, 37% of users couldn’t even find company...
•Reprint articles hijacked by text link ads - Great for authors!
Reprint articles hijacked by text link ads - Great for authors!
By Glenn Murray *
We all know that online publishers earn revenue from our free reprint articles. They place pay-per-click ads on the web page that contains the article, and the advertiser pays them whenever someone clicks on the ad. Most use programs like Google AdSense which automatically identify the subject of the article and deliver an ad related to that subject.
But did you know that publishers can do a similar...
•Web Copy – How Much is Enough?
Web Copy – How Much is Enough? by Glenn MurrayWeb Copy – How Much is Enough? By Glenn Murray * These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital component of any website. But how much web copy is enough? The pure volume of information available on the Internet is daunting – often counterproductive. There are approximately 550 billion documents on the web, and...
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