•Disturbing Web Trends: Ugliness Sells?
Isn’t it annoying when your online competitor gets more traffic and makes more sales than you do even though their website is ugly? Your website is stunning so how can this happen?
Well, it’s not necessarily the beauty of a site that sells. There is a disturbing web trend that seems to indicate that “ugliness sells”. Is it really the ugliness that sells? Not quite.
Let’s make it clear: you don’t need the most wonderful website ever to make people trust you. You don’t need Flash to blow their...
•Web Design – The Importance Of Design Simplicity For Business Websites
Search engines don’t care about web design. People do. While search engines will not index a website for its great layout, but for the content, people will forget the website that has nothing distinctive about it. No visual impact, no interest! Now, if you are a serious online entrepreneur and want to have a website that sends the right message to the visitors, you must know that there are some web design techniques simply inappropriate for a business website.
Many web design companies...
•Web Design: A Three Second Impression
We find that Web sites have three seconds to make an impression. - Jeff Rosenblum, Questus
According to a 2005 report on holiday shopping conducted by Questus, it was web design and function that held the most meaning to online visitors. Roger Park in a report based on those findings said, “70 percent of online shoppers consider web design as a key role in 2005 online holiday spending.”
The report went on to say, “Over 30 percent of online shoppers cited navigation, the checkout process, and...
•Web Design And Navigation
As people “browse” the Web, they “land” on a page and “navigate” on a website. To find their way around they need a “navigation” system. Navigation is as important for web design as for a real life drive: when you drive on a new road you want to see clear marked destinations, exits and parking lots. You want to know where you are and where you go. So do your visitors. Fail to provide a clear road map and they will go back to where they came from. Navigation should be clear and simple. Or...
•An SEO Tale
Once upon a time, the search engines relied on META tags: keywords (especially keywords), titles and descriptions. There was no need to optimize a website, there was no need to hire professional content writers to create valuable web content, no one cared about keyword density on pages.
Once upon a time, being on the Web was not so costly. There was no such thing as “valid html”; no one tried to impress you with a Flash site… It was all simply the Web’s Stone Age. Oh, the good old days! It...
•Site Promotion Through Web Awards
Website promotion is not an easy task, because thousands of new websites are created each day, each of them striving for a position in the first search engine results, some using ethical techniques, others try to fool the search engines. If you want to achieve a top 20 position you have to compete against spam content sites, black hat SEO sites, made for Adsense sites and powerful websites created by the most skilled web developers.
The good news is that are not so many websites of genuine...
•What Makes A Great Web Business Great?
Wouldn’t you like to have a successful website, as profitable as the “Giants” of the Web? Just take a look at Yahoo!, Amazon, Google, eBay, MSN and so many others. You’ll notice certain patterns you could follow to succeed.
You hear often that you need a niche to have a successful online business. You also find plenty of “instant success” ebooks promising you the moon, the stars and a kingdom on the Internet. Nothing happens overnight. The Web giants don’t base their success on overnight...
•Web Development: The Mother Of Ecommerce
With the growth in web development there have been many businesses and organizations who have hired an in-house webmaster to manage the growth and direction of their business website. Some of these developers are making a significant salary.
Most successful online firms have concluded this is the new ‘business as usual’. The site looks good and is functioning well. The webmaster is on call to work through any difficulties the may arise with the site.
The webmaster may be in charge of...
•Web Design And The Psychology Of Colors
Web design is not an easy task, especially if what you need is to create a business website in plain HTML, with a very simple layout, easy to navigate, fast loading and, above all, distinctive. To reach this purpose web designers don’t have too many options. Typically all they can do is blend colors harmoniously to create an appealing website that combines attributes of simplicity and logic while providing valuable content.
It is therefore important for any designer to know what colors mean...
•Ecommerce: Stress Reduction
Certainly it’s important to plan and prepare for an online marketplace. It’s important to learn what you can about Search Engine Optimization (SEO) techniques, traffic building, ezine publishing, RSS, blogging, PPC and other marketing methods. The point of balance in ecommerce is there doesn’t need to be an incredible amount of stress associated with the development of an online store.
It is possible to locate a one-stop ecommerce solution that can get you started on the right path. This can...
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