"To Charge-Or Not To Charge-Should Be No Question!"
by John Evanscopyright 2002 John EvansAn ezine came in a while back, and someone had complained about a particular ezine (doesn't matterwhich one). The publisher of the ezine in question had recently stated that they would no longer be givingFREE ads; we would now have to start paying for them.The complainer said something to this effect, These ezine publishers just sucker us in with free ads, untilthey get lots of subscribers, then they want to startcharging us for the ads.The above is not...
Computer Running Slow?...Here's One Reason
Computer Running Slow?...Here's One Reason by John EvansComputer Running Slow?...Here's One Reason!copyright 2001-02 John EvansJust the other day, my computer started running a little slow. Kind of puzzled me. And I put up withit for a while.But then it got a little irritating. While trying to surf the web, I noticed that web pages were takingmuch too long to load. This is always an irritant. And, Internet Explorer was also taking its timecoming up.Now, I'm no novice on the computer, but,...
Are We Diluting Our Own Profits...
by John EvansWith Too Many 'Bonuses'?copyright 2001 John EvansWhen we offer something for sale, it's a great incentive to give a bonus to the purchaser. It makes buyers feel good about buying from us, and it makes us feel good that we have given something of real value.When ebooks started coming out, many were free, while others had to be purchased. They all, of course, are(usually) valuable in their content, and also valuable to the author. Why to the author? Simply because the ebook...
I Don't Want To Publish My Own Ezine
by John Evans-That's My Final Answer!copyright 2001-02 John EvansSome time ago I had an inkling that I would very muchlike to publish my own ezine. Seemed like a good idea.After all, we constantly hear that doing so is one ofthe best ways to get our own messages out.Seemed like a good idea...I thought, How hard can it be? Nothing to it.Only a few small decisions to make:Think of a good, classy name. Come up with a clean layout.How long should I make it?How often do I publish?Am I a good...
"Don't Let Your Visitors 'Stay' Away!"
by John Evanscopyright2001-02 John EvansDoes your web site contain links to other sites?Most web sites do, because we need to be able tooffer free stuff to our visitors, don't we? Also, we need to offer them useful links, as a courtesy(and maybe a small 'bribe'?) for visiting us. At least, we should!But having links to someone else's site would takeYOUR visitors away from YOUR site. Not good! You put a lot of time and effort into learning to build your site, or paid good money to have...
"We Were Taught To Say 'Thank You' ...
by John Evans Have We Forgotten HOW?copyright 2002 John EvansWhen you get an order, do you remember to say Thanks to your customer? If someone requests information from you, or even your autoresponder, does the message they get say Thanks? Do any of your replies say Thank you?Saying those two little words, Thank You, could be one of the keys to getting new customers, or getting return visitors. Return visitors could become return, buying customers. Even if they only ask for information, or...
Your Online Business...Just Like Any Other Business...Almost!
by John EvansCopyright 2002 John EvansCan you compare your online business with the store down the street, or around the corner? Yes, you can!The basic difference, of course, is that you do yourselling on the Internet, and the local stores sell from -well, stores. Kind of obvious, isn't it?They have merchandise. You have merchandise Theysell to customers that come into their stores, and yousell to customers that come to your web site.Which proves...? That you BOTH need customers.But, they...
Do You Have A 'Hidden' Mailing List?
? by John Evans?copyright 2002 John EvansStrange as it may seem, I'll bet there are many of youout there who have mailing lists on your computer, orin your email program, and you're not aware of them.We have been marketing on the internet for a while, andhave never thought too much about marketing with email.Why? Well, for one thing there's so much talk about spamming that I just didn't want to get involved in it. Who needs that kind of hassle?But, every once in a while I like to go through...
Don't Pass Up SOLO Ads...
by John EvansYou Just Might Miss 'The' Good One!copyright 2001-02 John EvansFor a fact, I used to just delete 'solo' ads. Mind, I saidused to. But not any more! Why? Good question,and deserves an equally good answer.Just as many of you, I receive a number of Solo adseach day. They didn't appeal to me very much, becauseI figured they were just a waste of time.WRONG...!I was wasting my time by NOT reading them!Look, what's the REAL purpose of your subscribing to,and reading, any ezine?...
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