How to Get Radio Interviews to Promote Your Business
Of all the marketing methods I employ to get the word out about my speaking service and my information products the method I enjoy most involves being interviewed on radio stations throughout North America. The reason they are so enjoyable? They can be done from home over the phone while sitting having coffee in your pajamas. They also give you great exposure for no cost to you. To pay for a 15 minute interview would exhaust my publicity budget in no time flat.
When I have a new book coming out or I am going to be speaking in a specific city I immediately send out one page press releases to radio stations in the specific city or surrounding area announcing the fact and inviting them to call me for an informative and interesting interview.
( I tell how to write an effective one page press release and give samples in my manual " Public Speaking for Profit and Pleasure" I prefer to either fax or snail mail the press release to the media outlets. Emailing them isn't that effective. Many producers are inundated with emailed releases and usually delete them as soon as they come upon them.
I usually get a phone call from a producer or their assistant if they are interested and they usually are if I have written the press release in an enticing manner. In the past 2 months I have had about 4 interviews ranging from 15 minutes in length to 35 minutes.
Before the on-air experience a producer will want to talk to you to see if you will make a good guest or not. If they want to proceed they'll set up a time for the actual on air interview. If they aren't interested they will usually say that they'll get back to you and you will never hear from them again. Be enthusiastic, informative and brief with your answers. Don't hog the conversation. Give the interviewer a chance to get a word in and don't over plug your book or event.
Ask the producer or the assistant if they would give out the name of your book and/or your website near the end of the interview. I have never had them refuse and they usually mention my contact information a number of times during the interview.
Prepare about five talking points for use in the interview. Write them down so you can stay on track. I find that 5 points are more than enough to direct the flow of the interview.
I purchased a phone mic. from Radio Shack to record all my interviews. The one I have has a suction cup on one end that I stick to the phone receiver and plug the other end into my tape recorder. When I receive the call from the radio station I press "record" and I am off and running. After the interview I listen to it and critique my performance.
Give radio interviews a try. It’s a great way to get publicity by staying at home and speaking to thousands on the phone.
Other Articles related to "How to Get Radio Interviews to Promote Your Business" by Mike Moore
•Five Ways to Combat the Blues and Win
by Mike Moore By Mike MooreAs Neil Diamond sang in his song Song Sung Blue “ Me and you are subject to the blues now and then...” Awe the blues!! Those feelings of joylessness, hopelessness, and blahness. They usually occur after a happy event, on the occurrence of something sad or simply for no other reason than it’s winter and we’re tired of it. They can also be brought on by a nostalgic trip down memory lane especially at Christmas or New Years. When we remember with fondness the “ good...
•The Need for Silence in a Noisy World
by Mike Moore By Mike MooreIt is quite evident that we are living in one terribly noisy world and it seems to be getting worse every day. Everywhere we go we are accosted by loud, unwanted sound. When we enter elevators, malls and restaurants we are engulfed by musak. I recently had lunch at a popular restaurant and found the background music so loud that it interfered with normal conversation and the enjoyment of my lunch. When I asked the waitress if she could turn the music off, or at...
•Coping with Difficult People
by Mike MooreAccording to a new survey carried out by Alliance & where ID_NUM=9270;Leicester, one in five small business owners view tax astheir greatest concern. The Chancellor has announced in hislast budget that companies with profits below œ10,000 willnot have to pay any corporation tax with effect from 1 April2002. The question to be asked is: does that announcementmake incorporation a more attractive option compared tobeing a sole trader?The answer is that from a tax point of view, it...
•Little Things Do Mean A Lot
by Mike Moore by Mike MooreWhile I am always on the lookout for ways to market myselfas a speaker it is often a time consuming task and one I amnot overly fond of. Once in awhile something you doinadvertently turns out to be an effective marketingstrategy. Let me explain.Last summer I was driving alone through Northern OntarioCanada on my way to Lake Superior country for my annual solocamping trip. I do this once a year to find solitude andpeace in the beauty of nature and to recharge my...
•Ten Terrific Self Motivating Tips
by: Mike Moore
No one can motivate anyone to do anything. All a person can do for another is provide them with incentives to motivate themselves. Here are ten very effective strategies to help you get up and get moving toward actualizing your enormous, untapped potential.
Be willing to leave your comfort zone. The greatest barrier to achieving your potential is your comfort zone. Great things happen when you make friends with your discomfort zone.
Don't be afraid to make mistakes....
