How To Get Thousands Of Dollars Worth Of FREE Publicity

How To Get Thousands Of Dollars Worth Of FREE Publicity by Noel Peebles

The first step to getting loads of free publicity for

your business is to ask yourself - what's newsworthy?

What's newsworthy may depend on the particular media you

are targeting. Metropolitan daily newspapers and television

networks will be interested in a different type of news

story to one that might interest a local radio station or

suburban newspaper. Sometimes the same news story can be

pitched differently to suit the different news organizations.

Here are some opportunities to get media coverage:

Staff news

If you employ an important new person, tell the press.

Have any employees being given awards? Have you had

record-breaking orders or have you promoted someone

for excellence?

Customer's news

Have you had any celebrity customers? Have you helped any

customers out of a tricky situation?

Business changes

Are you increasing (or decreasing) the size of your

business? Have you captured a big export order. Are you

bringing in a new product range, or providing new services?

Location

Is there anything newsworthy about the building you occupy?

What is its history?

Unusual services

Do you have a strange occupation, or have you been asked

to do (or make something) that's unusual?

You

What have you done that could be seen as newsworthy?

Any awards, sporting achievements, seminars, guest speaker

roles etc.?

Start making a list of how you could generate a newsworthy

story for your business.

If you are still stumped, then the following 7 questions may

give you some ideas to get some free publicity:

1. Do you offer something that is not available anywhere else?

2. Are you a new business in the community or have you

recently renovated?

3. Are you celebrating an opening, an expansion or some

anniversary?

4. Are you the last or only type of your business in the area?

5. Have you or your staff recently completed any specialist

training?

6. Do you do charitable work or do you sponsor a club?

7. Could you host special events like free demonstrations,

free lessons, free seminars?

These are all media opportunities that have the potential

to make you and your business famous... well, for a short

time anyway.

I'll give you a couple of examples from my own experience.

When I first started in business I had a craft store and

regularly had various experts give demonstrations on

glass blowing, pottery making and china painting etc.

I also held art exhibitions for well-known artists.

The amount of free publicity my business got would have

run into many tens of thousands of dollars. The publicity

cost me nothing, apart from a little time and organization.

It resulted in hundreds of new customers and thousands of

extra dollars in the cash register.

Also, back in my days in the toy trade, the media were always

interested in what children wanted for Christmas. They had

a fixation to know "what's hot and what's not!" So, every

Christmas I would tell the media what kids wanted Santa

to give them for Christmas. Or, to put it another way...

"what parents should buy their kids for Christmas." I knew,

because demand was driven by television advertising and by

what I had on my shelves. Every year without fail I got

thousands of dollars worth of free publicity. It was that easy.

The really good part of all this, is that a news story is

worth far more in terms of credibility than advertising.

There are opportunities for any and every business to get

free media coverage. You just have to hunt them out.

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